SKY Airline - Initial Sale
Redesign of the purchase flow for the initial sales moment of SKY Airline’s digital experience, while I was part of the digital sales team.
While I was part of the digital sales team of SKY Airline, we started a process of identifying pains and weaknesses of the purchase flow on the website, this (in addition to other actions of other teams) was the first step for a much more robust transformation of the digital experience of SKY, which resulted in the creation of a design system (LYRA Design System) for the entire organization, in addition to redefining the value proposition and establish a new strategy for all channels of SKY Airline, which is still in the process of implementation.
The redesign was based on moderate testing with users through interviews and asynchronous testing using tools such as Maze, with the information collected, we discovered that most of the pains had to do with the cognitive load of the flow, so we tried to establish cross-cutting guidelines throughout the flow that would reduce the cognitive load and make the flow, despite having many variants, In addition, the lack of clarity was identified as one of the most important pains by users, which was fed by the difficulty of discriminating the types of information in the interfaces, that is why we reduced the amount of information and the instances in which they are displayed so that users do not get used to ignore information within the flow; and finally, we tried to update the visual treatment to strengthen the modern, safe and cutting-edge character of our fleet and service.
Nicolas Rojas – 2025
Santiago de Chile
+56951707940
hola@nicolasrojas.cl